Where are the millionaires on 1 million views, who gives Chillar, Insta, Twitter or YouTube?

New Delhi. Digital content creation has become a source of earning crores, not just hobbies. Every day millions of people upload videos on social media platforms, but the question is, where is the highest earning on a million views. The latest figures of 2025 show that YouTube is still the king of earnings, while Twitter/X is behind in this race. At the same time, Instagram and Snapchat give mixed results for creators.

Experts in the social media industry say that earnings depend not only on views, but also on the type of audience, engagement and content. Long -lasting and hitting international audiences brings more revenue. This is the reason that YouTube’s grip remains the strongest, while the conversation on Twitter/X is good, but the money is less than views.

The earnings on Instagram are limited to $ 10 to 25 per million views, but there is scope for additional income through brand sponsorship and reels. Snapchat is a surprise package in this race, where one million views can earn from 1,000 to 5,000 dollars. Its 460 million daily active users and 14% annual growth are increasing its strength. Twitter/X is at the back, where 1 million views earn from only 5 to 85 dollars. Although it has recently seen a 35% increase in video views, but the condition of 5 million quarterly impressions for montization stops several creators.